Functional Aging Institute

Functional Aging Institute is recognized as the leading digital education platform in the world focused on educating trainers to improve functional outcomes in the mature, active aging market. They needed to completely revamp their online training and reporting platform to improve the experience for their clients.

The Client's Story We Revealed

FAI had a preexisting course management system that was buggy and problematic, and while it was not serving all of their needs and creating a poor experience for their students, they were extremely hesitant to layer on additional poor customer experience issues by switching to a new platform.

Rockstar's Spin on The Story

At a fulcrum point in the development of their company, Rockstar knew that Functional Aging Institute could move their business from good to great with the introduction of a superior client experience, and that meant improving both the frequency and relevance of communications to the students as well as overhauling their learning management system.


The Rockstar Action Plan

With a rich history of successfully implementing high-quality email and SMS-based marketing automation campaigns, Rockstar designed, developed, and orchestrated the successful launch of a complete client management system, including Ontraport as a CRM & automation platform integrated with WordPress and a high-end LMS platform.  Further, Rockstar’s concierge team paired with FAI staff to deliver customer support that was second-to-none.


Functional Again Institute has doubled it’s customer base several times over, and is now recognized as the leader in functional training for mature adults in the world, and is presently actively expanding to create a larger presence in Europe.


Digital Web Asset Development
  • Online Training Portal
  • Sales Funnels
  • Landing Pages
  • Lead Magnets
  • Content Funnels
Digital Automation
  • System Mapping
  • Marketing Automation
  • Manual Process Automation
  • SMS Automation
  • Digital Conveyor Belts
  • Personalized Video Marketing
Technical Administration
  • Web Server Setup
  • Web Server Security
  • API Connectivity
  • DNS Management
  • Email Management
  • Emergency Support

"Rockstar has gone way beyond any past design or development team, and their expertise combined with the systems that they installed and has made our business far more effective and operate much more smoothly!"

Dan Ritchie
Founder, Functional Aging Institute



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